What Devalues Digital Assets?

Having a DAM system is only as good as the people managing it.

Consider the full lifecycle of your assets, and how to optimise your software, strategies and workflows to maximise their ROI.

The goal should be getting all your assets into one place, and organised by a consistent, defined structure and ruleset.

The most effective collections form a "single source of the truth" for your users.

Constantly review, update and optimise your collections, and how you organise, categorise and present them.

It's about getting the right content, at the right time, in front of the right people.

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