Jamie Wilde is a co-founder of Miro AI, now a part of Greenfly, the Digital Content Distribution platform. He’s an experienced technology leader with a software engineering background who has been specialising in AI & Machine Learning since 2017. Miro AI/Greenfly initially utilised technology to identify athletes and logos in photos and videos. Their services include helping marathons and athletic brands to identify runners using bib-numbers and footwear.
With an emphasis on sport content, Miro has also now developed models that can describe actions in athletic scenes, and improved the recognition of athletes’ faces, even when they are wearing headgear, to automate the process of keywording – or as Miro call it, Annotating – sports media.