Protecting Creative Content in the Age of AI – How Capture and Cloudflare Help You Stay in Control

As AI technology rapidly advances, so too does the way it interacts with — and sometimes exploits — digital content. At Capture, we understand that your images, videos, and creative assets are valuable intellectual property, not just data points for someone else’s machine learning model. That’s why we’re proud to use as standard in our DAM platform — giving our customers an extra layer of control and protection in this increasingly AI-powered world.

Major Industry Update: Cloudflare Steps Up to Protect Content from AI Scrapers

Earlier this month Cloudflare — which powers around 20% of all websites — announced a ground breaking update: websites using its services can now block AI bots from accessing content without permission. This includes bots deployed by AI firms to scrape and index web content to train their models, often without compensation or consent.

As the BBC reports, this move is already protecting over a million websites. The goal? To give control back to content creators and pave the way for fair compensation — something that’s long overdue.

Capture customers already benefit from this AI bot blocking capabilities. You can read about it here.

Cloudflare’s recent announcement also included the delivery of a number of new capabilities. The main ones relate to more granular management of AI bots (being more specific of types of content and locations within a site.) There’s more information here.

What This Means for Capture Customers

At Capture, we’ve always been about giving you the tools to manage, license, and protect your digital assets — ethically and effectively. By using Cloudflare DNS in our infrastructure:

• Your content is automatically shielded from many AI crawlers that scrape data without attribution or payment.
• New anti-AI protections are now built-in to the very foundation of your DAM environment.
• You’re part of a growing movement demanding ethical AI and fair value exchange for creators and rights holders.

Pay-Per-Crawl: A New Model for the Future

Cloudflare’s roadmap also includes a proposed “Pay Per Crawl” system — where AI firms will be expected to pay to access and use original content. This aligns directly with Capture’s licensing-first approach: your content should work for you, not for free.

As AI continues to evolve, we’re committed to evolving with it — and ensuring that your rights, your revenue, and your reputation are protected every step of the way.

The Path Forward

Capture customers can feel confident knowing they’re working with a DAM provider that doesn’t just store your content — but defends it. By integrating Cloudflare’s latest protection measures, we’re staying ahead of the curve and reinforcing our mission: to empower rights holders in a changing digital landscape.

If you’d like to learn more about how Cloudflare’s AI protection works in Capture, or how to make sure your organisation is taking full advantage of it, get in touch with our team today.