How discoverable is your content?

How do you go about improving your metadata and therefore, your users' search results and overall experience?

Users want accuracy, relevance and speed. How do you achieve this?

Can machines do the job? If so, how? How do you teach the machine?

What about keywording trees and a thesaurus – isn't that a kind of automation?

Can you do it yourself? If you do, will it cost the earth and take you forever?

Some practical tips on how to hit the target when it comes to keywording.

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