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Scientific Creativity: Optimising your digital assets with neuroscience

Scientific Creativity: Optimising your digital assets with neuroscience

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Home » Videos » Scientific Creativity: Optimising your digital assets with neuroscience

Scientific Creativity: Optimising your digital assets with neuroscience

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Why you need to watch this video

What will you learn from this?

In this introductory lecture, Dafne Palu, Linguist at Mindspeller explains how Neuroscience can help you to ensure that your assets resonate at a deeper level with the target audience.

<img decoding="async" width="75" height="75" alt="Monetise your visual media" title="Monetise your visual media" data-src="https://www.capture.co.uk/wp-content/uploads/2023/05/icon-media.svg" class="img-responsive wp-image-510068 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75/75;" /><noscript><img decoding="async" width="75" height="75" alt="Monetise your visual media" title="Monetise your visual media" src="https://www.capture.co.uk/wp-content/uploads/2023/05/icon-media.svg" class="img-responsive wp-image-510068"/>

What, Why & How

What is this deeper level? Why is it important to reach it?

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And perhaps, most importantly, how can you get there?

<img decoding="async" width="75" height="75" alt="Monetise your visual media" title="Monetise your visual media" data-src="https://www.capture.co.uk/wp-content/uploads/2023/05/icon-media.svg" class="img-responsive wp-image-510068 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75/75;" /><noscript><img decoding="async" width="75" height="75" alt="Monetise your visual media" title="Monetise your visual media" src="https://www.capture.co.uk/wp-content/uploads/2023/05/icon-media.svg" class="img-responsive wp-image-510068"/>

Modes of Thinking

Two modes of thinking, and the implicit associations attached to those.

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Most importantly, examples of what makes implicit associations so high-stakes.

<img decoding="async" width="75" height="75" alt="Monetise your visual media" title="Monetise your visual media" data-src="https://www.capture.co.uk/wp-content/uploads/2023/05/icon-media.svg" class="img-responsive wp-image-510068 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 75px; --smush-placeholder-aspect-ratio: 75/75;" /><noscript><img decoding="async" width="75" height="75" alt="Monetise your visual media" title="Monetise your visual media" src="https://www.capture.co.uk/wp-content/uploads/2023/05/icon-media.svg" class="img-responsive wp-image-510068"/>

The Implicit Level

How to ensure that your assets resonate at the implicit level.

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Key strategies on how to find those associations.

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criodigital2023-10-17T15:35:07+01:00

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