Why you need this guide
What will you learn from this?
This guide focuses on building a compelling business case for Digital Asset Management (DAM) and effectively communicating its value to stakeholders and investors.
It covers the basics of DAM, categorises business cases into Commercial, Access, and Technology drivers, provides a sample executive summary and business case outline, and highlights the benefits of DAM for content organisation, collaboration, cost savings, compliance and more.
Categories
Commercial: Emphasises revenue generation, speed, personalisation, and cost savings.
Samples
Provides a comprehensive structure for building a business case for DAM.
Benefits
Explores what is to gain from Capture’s specialised solution.
