What, Why & How
What is this deeper level? Why is it important to reach it?
Modes of Thinking
Two modes of thinking, and the implicit associations attached to those.
The Implicit Level
How to ensure that your assets resonate at the implicit level.
What is this deeper level? Why is it important to reach it?
And perhaps, most importantly, how can you get there?
Two modes of thinking, and the implicit associations attached to those.
Most importantly, examples of what makes implicit associations so high-stakes.
How to ensure that your assets resonate at the implicit level.
Key strategies on how to find those associations.

A presentation from Copyright and IP Specialist, Matthew Bailey, whose expertise spans the Culture and Heritage sector as well as Science, Technology and Medicine. Matthew talks the practicalities of Open Access as well as how to balance this against a revenue-generation model that also sees you licensing some of your content.

Capture CEO Nick Caw gives an overview of Capture as a business, as a product and as a wider eco-system for entities looking to maximise the value of their digital assets and visual media.

Paul Seheult is the CEO of PICSEL (the Picture Industry collecting Society for Effective Licensing). PICSEL is a not-for-profit visual arts collecting society, who ensure you get fair renumeration when your work is copied, where direct licensing is not practical.
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