Why you need to watch this video

What will you learn from this?

Capture’s CTO, Simon Mallindine discusses Search Engine Optimisation (SEO). How can you optimise your assets quickly and easily with some very basic SEO?

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Overview

What do we mean when we talk about Search Engine Optimisation?

Understanding how Search works, and why it’s such a fundamental part of the online experience.

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Hats

What is White Hat SEO versus Black Hat SEO?

How to avoid falling into the trap of get-ranked-high-quick schemes in favour of a strategy that grows with both your business and the search engines.

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On/Off

What is the difference between on-page and off-page SEO?

From Content, Keywords and Code to how to make your text more accessible and readable.

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