Optimising your Assets - Understanding the basics of SEO - Thank You

Overview

What do we mean when we talk about Search Engine Optimisation?

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Understanding how Search works, and why it’s such a fundamental part of the online experience.

Hats

What is White Hat SEO versus Black Hat SEO?

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How to avoid falling into the trap of get-ranked-high-quick schemes in favour of a strategy that grows with both your business and the search engines.

On/Off

What is the difference between on-page and off-page SEO?

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From Content, Keywords and Code to how to make your text more accessible and readable.

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