Screenshot from Chicago History Museum Images
(powered by Capture)
More than software
Our Digital Asset Management software is just one part of the picture. At Capture, we also provide Managed Services to maximise the value of your assets and streamline processes for your team.
Without effective and consistent meta data, keywords and categorisation, your content won’t be discoverable or targeted to the right audiences. This not only impacts the commercial performance of your assets, but also creates inefficient workflows and higher costs.
Our Managed Services enhance an asset throughout its entire lifecycle, from ingestion to commercialisation and every step in between. With our deep understanding of best practices, we will take control of your assets and provide regular insights on their performance so that we can continually boost their reach.
“Content is only as good as it’s metadata, keywording, discoverability and categorisation. Otherwise, it’s like trying to find a rain drop in the Atlantic Ocean”
Abbie Enock – Founder and Chairman of Capture
Giving valuable time back to your team
Often, it’s a lack of resource and disjointed workflows that are the ultimate barriers to creating a prosperous collection. Through our always-on Managed Services, we offer a helping hand when you need extra support or can act as a full resource to bolster your digital asset workflow. As well as managing set tasks, we can also respond to user enquiries and requests to free-up time for your team to focus on more high-value activities.
But we do more than plug the resource gap. As an extension of your team, we’ll also get to know your business and find ways to simplify processes and reduce your operating costs.
SEARCH ENHANCEMENTS
Standard Keywording
Customised Keywording
Specialist Keywording
Title/Headline/Captioning
Alt Text
CREATIVE
Subtitling Video
Creating E-mailers
Editing
Re-touching images
Creating Visual Catalogues
DATA
Audit
Corrections
Ingestion
Export
Custom Data Mapping
CONTENT MANAGEMENT
Technical Quality Control
Organising Content
Ingestion
Conversions
ACCOUNT MANAGEMENT
Customer – facing tasks
Reactive sales
Invoicing
Sales Reports
DISTRIBUTION
Allocated distributor, who will oversee the communications with the recipient
Establishing fastest, the most reliable and cost-efficient methods of distribution
Setting up cross platform distribution
Monitoring the process
Providing distribution report
ONBOARDING
Content/Data Ingestion
Creating Groups
Setting up the site structure using WordPress
Setting up user groups and permissions
Setting up Price Book if required
Metadata configuration
Permalink Mapping
Creating Reports
ADDITIONAL TRAINING
General overview of Capture Back-Office
General overview of Capture Front-End
Submissions Module – How To
Submissions Back-Office – How To
Setting up WordPress
Price Book
Data Mapping
Keywording using Capture DAM
success stories
Elevating assets
Through a number of strategic activities, we make our clients’ collections more successful. We help internal teams access the right content, increase asset downloads and make search terms more accurate to amplify licensing revenue. By identifying opportunities for existing-owned content to be repurposed, we’ll also save you costs on buying in media.
Our Managed Services solve pain points and unlock opportunities for our clients. That is why we always take the time to understand your ways of working and strategic priorities, so that we can feed into your vision and help you achieve it.
“Since working with Capture, my experience has been overwhelmingly positive, particularly with regard to the direct and prompt support from team members. I enjoy the rapport we have and our shared goal for Mint Images to commercially succeed.”
Duncan Grossart, CEO, Mint Images
Managed Service Provided:
Capture Professional Services team manages the following tasks on behalf of the Mint Team in 8 working hours per week:
- Managing and keywording all content from upload to publication.
- Distribution of new content each month and marketing.
- Managing invoicing and preparing commission reports
Results:
- Over 61,000 images in the market today (Premium Royalty Free content).
- Premium Image content is distributed each month by Capture to 45 agents, from over 50 world-class photographers.
- The gross licensing revenue from the collection is just over US $10 million in the 10 years since the launch of the Mint Images collection.