DAM EU CONFERENCE, LONDON, 25 – 26 JUNE 2015
Steve Lake, our new Head of Managed Services, gives a personal view of his first DAM Conference
Now I like a well-chosen pun as much as the next person; I’m not averse to the occasional acronym either. But when you’re attending a two day conference during which every second sentence contains the acronym DAM (Digital Asset Management for those not in the know), then you have to set your tolerance pretty high.
‘This is a DAM good conference’
‘They serve a DAM tasty lunch’
‘Frankly my dear I don’t give a DAM’
You get the picture. When I blithely suggested, during the convivial post-conference drinks at the Dover Castle, that we might introduce a moratorium on DAM puns (there I go again) I was met with a very frosty response.
Throw in a healthy number of PIM’s, UAT’s, SAP’s, CRM’s and CSM’s and mix well with taxonomy and ontology and you have a potent brew for the uninitiated.
You see, I was a DAM Conference virgin (I promise to stop now). Although I had spent the best part of 25 years working in the picture library industry, using DAM’s of ever increasing complexity and sophistication to manage and license content, this was my first exposure to the inner workings of the industry that had supplied those systems I was so familiar with.
Just 3 weeks after joining the team at Capture as Head of Managed Services, I was plunged into two days of frequent bafflement, occasional eureka moments, frantic scribbling, interesting people and fascinating conversations. By the end, I was even feeling confident enough to ask a question. And no one laughed.
Two things really stood out. The first was the extent to which a highly specialised, little known, slightly inward-looking (in a good way) industry underpins so much high profile activity – from the marketing of a global corporation like Diageo to the e-commerce arm of Marks & Spencer. Quite simply, neither of these and countless other examples would function without a well-run DAM system underpinning the whole operation.
The second was the passion and engagement of the people involved. No one knew who I was. What’s more, it rapidly became clear that there was a chance I was going to try to sell them something. And yet everyone I approached was generous with their time, happy to chat and open to my half-baked ideas and notions.
So on balance, if being a part of this vibrant, stimulating industry is dependent on putting up with a few ropey puns and learning a few new acronyms, then I don’t think that’s too shabby a deal.
To contact Steve directly:
Capture is a leader in Enterprise grade media management systems and services which includes rights, licensing, metadata and royalties. Capture is an innovative technology and services company with a truly human interface. Metadata, rights expertise and best practices are at the heart of Capture which provides web-based systems from its private ‘cloud’ along with practical, hands-on expert services that help organisations maximize the value of all their content to develop their brand.
Capture has a strong reputation across a wide customer base, and long and deep relationships with its clients. Capture systems are used by leading cultural organisations on both sides of the Atlantic, including British Library, National Maritime Museum, Historic Royal Palaces, National Gallery of Ireland, The Geffrye and National Portrait Gallery; by public service organisations such as the UK’s National Health Service; by global publishers such as Macmillan and News International; by commercial image libraries such as Cultura and Blend; by national tourist organisations such as VisitBritain and VisitEngland, and international charities such as the RSPCA and many others.
Team members are recognised experts in all matters relating to rights and licensing, metadata and royalties. Capture has incorporated that deep knowledge in an enterprise-grade, scalable media management system that meets the needs of today’s rapidly-changing digital landscape.
CEO Abbie Enock, is a recognised leader in the world of content licensing and sits on a number of Boards and organisations.
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