Digital Asset Management

What are metadata standards? Why are they important?

What are metadata standards? Why are they important?

In this latest blog post, Capture offers a beginners’ guide to the nuts and bolts of metadata; its standards. The essential data that your files need.

Taxonomy 101

Taxonomy 101

An introduction to Taxonomy bringing together definitions, key facts, and useful links to get you started.

An Introduction to Metadata

An Introduction to Metadata

If you have digital assets you probably already know all about metadata. If you don’t know, you should – so read on! This article explores metadata and its uses.

An introduction to Controlled Vocabularies

An introduction to Controlled Vocabularies

Keywording – the process of adding words to describe an image, video or other digital asset – can be rather subjective; however it is important for the process to have structure.

5 Content Marketing Rules (And When to Break Them)

5 Content Marketing Rules (And When to Break Them)

Content marketing works. That simple premise is why more and more marketers are making content marketing a core part of their lead generation strategies.